‘You’re never alone with a Strand’
A short lived offshoot of Imperial Tobacco, Strand were a brand of cigarettes launched in 1959 with great fanfare and a huge TV advertising campaign.
The advert was simple and atmospheric.
Set on a dark, wet, deserted street in London – with strains from ‘The Lonely Man Theme’ by Cliff Adams in the background – a man, wrapped up in a raincoat, lights up.
After a few reflective puffs, the voice over states ‘You’re never alone with a Strand’.
Such was the popularity of the advert that the instrumental reached 39 in the singles charts. The actor – Terence Brook – became a star.
However, no one actually bought the cigarettes. Apparently, the public associated the brand with loneliness.
I find this to be HILARIOUS.
So I thought I’d share.
Ridiculous Cigarette Adverts from the 60’s:
Video of the song: